Amway Bloggers Meet: Attitude Be Bright Herbals Range Launch
How often does it happen that your mom gets excited about a particular brand? Not very often in my case. However, when my mom got to know that I was invited over to the Amway office in Gurgaon for a blogger’s meet, she told me how proud she was of me. Yep, none of the awards, press coverage, follower milestones ever got her this excited. But that’s the response a brand like Amway tends to evoke. I have grown up seeing Amway’s Nutrilite supplements and other products in my house and it is a brand that is synonymous with trust.
At the blogger’s meet, I was introduced to their new Attitude Be Bright Herbals range. This skincare line is exclusive to India and has been formulated specifically for Indian skin concerns and climate. It consists of 3 products: Face Wash, Day Cream & Night Cream.
We had a fun session guessing the ingredients used in the range while being blindfolded. It is a unique formulation which combines the goodness of herbal ingredients with modern research. Let’s take a closer look at the products.
Attitude Be Bright Face Wash: This is a water-based face wash which has mild surfactants and a 100% soap free formulation that helps to gently and effectively remove dirt, grime and excess oil. It is enriched with the goodness of the special herbal blend LumiskinTM and the hero ingredient Papain Enzyme. This face wash offers gentle exfoliation for clean and fresh looking skin.
Attitude Be Bright Day Cream: It is enriched with the goodness of the proprietary herbal blend LumiskinTM, Biosaccharide Gum and hero ingredient – Indian kino, this day cream with SPF 15/PA+++ detoxifies skin and makes it fair & even-toned. It makes the skin visibly brighter in just 4 weeks and also protects it from pollution.
Attitude Be Bright Night Cream: Enriched with the goodness of herbal blend, LumiskinTM, Indian Lotus Extract and the hero ingredient – mangosteen butter, this night cream rich in fatty acid, provides long-lasting emollience, hydration and moisturisation to skin, thereby making it soft & supple.
I really loved the fact that the entire range of products helps protect the skin from pollution which can lead to skin damage, early signs of ageing and dryness. Given the levels of pollution our skin has to put up with, these are pretty common problems.
I also had the pleasure of meeting Amway’s top management, including CEO Mr. Milind Pant. It was a great interactive session where we got to discuss new ideas and got an insight into Amway’s future plans. I had a fabulous time at the Amway office and my skin loves being pampered by the Attitude Be Bright range. I highly recommend you to try it out!