Deepika Padukone’s All About You Collection, Prices & Launch Event!
Ladies! Now you can shop the style of Deepika Padukone. Yes, you read it right. Bollywood’s leading lady Deepika Padukone has launched her very own fashion label brand called ‘All About You’ in association with the fashion giant Myntra.
Deepika was in Delhi to inaugurate the brand and talk to the press on October 20. Dressed in a beautiful beige flower printed full sleeved shirt and blue bell bottom jeans she was all confidence and charm while talking to press. According to the Bollywood style icon, ‘All About You, just as the name suggests encourages girls to just be themselves.She further added that she was delighted to partner with India’s foremost fashion destination, Myntra.
Deepika spent nine months designing and perfecting the collection in collaboration with French design agency Carlin and the Myntra in-house design team. The collection’s prices starts at Rs 1,500. The entire selection of apparel is exclusively available on the Myntra app.
All About You includes formal and casual apparel for women in beautiful flowy pastel hues. As per Deepika, she has always prioritized comfort over everything else. “Another aspect behind the label is to show people what my own personal style would be like as I have always been styled for a film or a red carpet. These clothes are the extension of my personality, of a multi-tasking woman who is in the age group of 18-35,” she added. It includes shirts, dresses, trousers, jeans, skirts etc in the most beautiful colours, designs and special fabrics such as hammered satin, viscose jacquards, lurex knits, blended knits, woolen and premium denim.
Some of the style elements include use of lace, embroidery tulles, shine & sequins, floral & feather prints and dots with stripes combined with flowy silhouettes. The collection has unique floral prints and pastel colours that add to the charm & brings in a sense of romance.
Speaking about the brand, Ananth Narayanan, CEO of Myntra, said, “Deepika Padukone is the epitome of style, fashion and elegance. Women across the country style their looks based on her fashion sense. We are delighted that Deepika is foraying into fashion designing with collections that will feature exclusively on Myntra. I am certain that’ All About You, will be an instant success across the country.”
The collection right now doesn’t feature any clothinf from her upcoming movie ‘Bajirao Mastani”, but in the future if we get into Indian wear, we might consider trying it out’ Deepika said. ‘I think a person can be creative in many ways and ‘All about you’ is just me exploring my other side of creativity,’ Padukone further added.
Designs are refreshingly on point, defining the actresses’ love for comfortable, romantic,feminine and fun dressing. This collection is definitely going to be a hit among young women because Deepika’s sense of style has always been regarded as chic yet sophisticated which is visible in her collection. You can shop her entire collection on Myntra app the today. Rush!
Contributed By Mohebat