PregaNews’s Latest TVC on Postpartum Depression
Motherhood is said to be a blessing which starts a new and glorious chapter in a woman’s life. Oftentimes, motherhood is followed by postpartum depression which is at times neglected or brushed under the carpet in our society.
As per a 2013 Hindustan Times report, 1 in 5 new Indian mothers suffer from postpartum depression and yet it receives very little attention. Postpartum depression is a mood disorder characterized by anxiety, irritability, sadness and lack of confidence. This not only affects the woman’s mental health but also her day-to day life be it at work, home or taking care of the baby.
Most new mothers don’t even realize that they are suffering from postpartum depression and this is why the latest TVC by PregaNews , India’s No. 1 pregnancy test kit brand, sensitizing this issue is an eye opener. It shows how postpartum depression needs equal attention as the joy of bringing a new life to this world. It can affect a women’s confidence, mood and work.
The PregaNews ad shows a working mom re-joining her work after her maternity leave. She struggles with mood swings, self doubt and low self esteem. It sheds light on how by being sensitive and considerate we can make this phase in a new mother’s life an easier transition.
PregaNews, a brand by Mankind Pharma, came out with this sensational TVC as part of their #YourSecondHome initiative to support mothers suffering from postpartum depression. It is a serious emotional condition which can manifest itself in the form of a mood swing to chronic depression. Let us support the brand and pledge to support new moms by helping them open up, talk about, and not feel alone in in their struggle with Post-Partum Depression .
Watch this video and help us make the world, her second home.