Bed Head by TIGI encourages self-expression, launches “This is Me” campaign
Known for its rule breaking attitude, self-expression and cheekiness along with fun and creative hair products, Bed Head by TIGI has taken a step ahead in the digital game with the #BedHeadThisisMe campaign. Get your hair styled in a salon, click a selfie with your stylist and upload it on (https://thisisme.bedhead.com/). Who knows, you could win Bookmyshow vouchers and maybe even a trip for 2 to Barcelona where you could attend a music festival and your stylist could get a chance to train at the prestigious TIGI Academy in London!
#BedHeadThisisMe stays true to the Bed Head brand values and focuses on individuality by encouraging people to acknowledge their true self. The campaign video that can be viewed on the BedHead by TIGI India YouTube channel
(http://www.youtube.com/channel/UCq2qHKKivCRCcQKZdmjoSkw) not only makes a statement, but also validates it by featuring those who exemplify its meaning and worth.
Along with 6 individual interviews, the video highlights the core thought of the brand: self-expression. The video urges people to value their identity and individuality. The message implies that everyone is the star of a show that’s their own life and they are the only one in power to make or break it.
The selfie with the highest number of likes will increase your chance to win that Barcelona trip and attend one of Europe’s music festivals. Alongside, Bed Head, with the intention of encouraging hair stylists in the country, extended the contest to gratify them, whereby, the highest voted popular hair stylist would win an all-expense paid trip to London for training at the TIGI academy.
So, what are you waiting for? Spread the word, book your salon appointment and upload your selfie, today!
You have 30 days. Your time starts NOW!
Your Hair. Your Way.
About Bed Head by TIGI
TIGI is an internationally renowned professional hair care and styling brand. At present, TIGI has a vast range of serums, gels, waxes, shampoos and conditioners under 2 brands for the Indian market – Bed Head & S Factor which can be bought off the shelves at select salons across India and Copyright Colour is a professional hair colour range solely to be used by hair stylists.
The founding principle of TIGI is to work with the professional hairdresser, recognizing their artistry. Thus, TIGI products are designed by hairdressers for hairdressers and are the tools to elevate the craft of hairdressing to a higher level of creativity.
BED HEAD includes a range of shampoos, conditioners & styling products, for people who love life, break rules and push boundaries. These products allow you to express yourself and customize the latest trends to your own personal style.