W For Woman Spring/Summer 2016 Collection Preview- Go #Unusual

W for woman, a leading Indian ethnic brand, needs no introduction. It always has something new, experimental and fresh to offer be it in colour, prints and design.W has been a mirror for the new age Indian woman which is traditional yet modern and is taking the world with panache, playing myriad roles with élan and taking on the challenges in her stride. Breaking all the stereotypes; the new collection by W for Woman has a unique design sensibility and has transformed the Indian Salwar-Kameez in a chic & urban yet comfortable form. No more does ethnic mean boring or sober, it can also be modish and smart.

W for woman recently unveiled its new collection for Spring/Summer’16 at the Select City Walk outlet in Saket, Delhi. The collection has been aptly titled #Unusuals because of its innovative designs which dispel fashion rules and shock the fashion police. When it comes to experimenting with ethnic wear, Indian women have been limited to pairing kurtis with jeans or patiala salwars with tops. W goes one step ahead which their new collection which is rooted in Indian sensibilities yet adapts well to the modern cuts and designs. The term “Fusion” is translated in a totally different way.

The new collection is full of abstract and geometric prints, layered looks with capes and unusual quirky fun prints. Not only with the designs but the colors are also delightfully unusual from what we see usually in stores. The fabric of the collection is also chosen on the basis of what a contemporary woman chooses to wear on a daily basis. It’s made of light, flowy, comfortable clothing which is apt for daily wear. It combines grace with easy functionality and presents a new avatar of fusion dressing. This collection is for the spunky, go-getter modern woman who likes experimenting and hates boring silhouettes.

The key looks of the collection include floor sweeping or ankle length Stiletto Kurtas, cropped pants and culottes, layered kurtas with long and short gilets, Geo-Matrix collection with bold and geometric prints and Artsy from the Wishful Collection that combines art with wearable fashion. With this collection it is so easy for a woman to move out of her comfort zone and experiment with new avenues. Their designs have been seamlessly incorporated into the conventional styles keeping it traditional yet modern.

Accessories at the store were elegant and versatile making it perfect for both day and night. Perfect for the modern woman who might need to head for a party in the evening after work.

At the preview, bloggers were asked to style an #Unusual look with the new W collection. Our editor Lisha, came up with a contemporary look with cropped black pants, a quirky print shirt and a long slit cape. The look was modern, unusual yet very ethnic.

If you are someone who loves ethnic wear combined with contemporary poise then look no further. W for Women is the place for you. Their new collection has been selling like hot cakes and is perfect for spring-summer. It is available across 200 exclusive brand outlets and 700+ multi-brand outlets across Shoppers Stop, Pantaloons, Lifestyle, and Central etc. W also retails online as well as all leading online portals.

Contributed by Mohebat